Presenting
to Win: The Art of Telling Your Story By Jerry Weissman
Publisher :
Financial Times Prentice Hall
Date Published : March 03, 2003
ISBN : 0-13-046413-9
Pages : 304
Copyright
Praise
for Presenting to Win
FT
Prentice Hall FINANCIAL TIMES
Financial
Times Prentice Hall Books
Preface:
What's Past Is Prologue
Introduction: The Wizard of Aaaahs
The
Mission-Critical Presentation
The
Art of Telling Your Story
Chapter
1. You and Your Audience
The
Problem with Presentations
The
Power Presentation
Persuasion: Getting from Point A to Point B
Audience Advocacy
Getting Aha!s
Chapter
2. The Power of the WIIFY
What's
In It For You?
WIIFY
Triggers
The
Danger of the Wrong "You"
Chapter
3. Getting Creative: The Expansive Art
of Brainstorming
The
Data Dump
Managing the Brainstorm: The Framework Form
Brainstorming: Doing the Data Dump Productively
Focus
before Flow
Chapter
4. Finding Your Flow
The 16
Flow Structures
Which
Flow Structure to Choose?
Guidelines for Selecting a Flow Structure
The
Value of Flow Structures
The
Four Critical Questions
Chapter
5. Capturing Your Audience Immediately
Seven
Classic Opening Gambits
Compound Opening Gambits
Linking to Point B
Tell
'em What You're Gonna Tell 'em
90
Seconds to Launch
Winning Over the Toughest Crowd
Chapter
6. Communicating Visually
The
Proper Role of Graphics
Presenter Focus
Less
Is More
Perception Psychology
Graphic Design Elements
Chapter
7. Making the Text Talk
Bullets Versus Sentences
Wordwrap
Crafting the Effective Bullet Slide
Minimize Eye Sweeps with Parallelism
Using
the Build
Bullet
Levels
Verbal
Style
Visual
Style
Text
Guidelines
Chapter
8. Making the Numbers Sing
The Power of Numeric Graphics
Bar
Charts
Pie
Charts
Typography in Numeric Graphics
The
Hockey Stick
Chapter
9. Using Graphics to Help Your Story
Flow
The
35,000-Foot Overview
Graphic Continuity Techniques
Presenter Focus Revisited
Graphics and the 35,000-Foot View
Chapter
10. Bringing Your Story to Life
Verbalization: The Magic Ingredient
Spaced
Learning
Internal Linkages
Internal Linkages in Action
Phraseology
Chapter
11. Customizing Your Presentation
The
Power of Customization
The
Illusion of the First Time
External Linkages
Gathering Material for Customization
External Linkages in Action
Chapter
12. Pitching in the Majors
End
with the Beginning in Mind
It All
Starts with Your Story
Practice, Practice, Practice
Every
Audience, Every Time
Acknowledgments
Appendix
A. Tools of the Trade
The
Presentation Environment
Appendix
B. Presentation Checklists
The
Four Critical Questions
WIIFY
Triggers
Seven
Classic Opening Gambits
