Inside
the Minds: The Art of Advertising: CEOs from BBDO, Mullin Advertising &
More on Generating Creative Campaigns & Building Successful Brands
by Joe Grimaldi et al.
ISBN:1587622319
Aspatore Books © 2003 (137 pages)
The different niches represented and the various
perspectives presented in this text enable readers to really get inside the
great minds of advertising and glean practical advice, as advertising CEOs go
back to basics.
Table
of Contents
Inside the Minds—The
Art of Advertising—Leading Advertising CEOs on Generating Creative Campaigns
& Building Successful Brands
Brandtailing—Advertising at the Speed of
Smart
Breakthrough
Advertising—A Mix of Science & Art
A Few True Golden
Rules—Keep Current, Be Curious, Never Stop Listening
Developing a
Strategic Platform—You Can’t Just Wing It
Company to Customer
Relationship—The Business of Building Businesses
Beyond Traditional
Boundaries—Being Creative & Inventive
The Future of Advertising—Merging
with Entertainment
How Advertising
Works—Common Sense & Clarity
Assessing Good
Creative—$10 of Value for Every Dollar Spent
